When we started MakeMatter, we talked a lot about how we would know if we were successful or not. We decided that our success wouldn’t be based upon how many desks dot our workspace, nor how many figures there are at the bottom of our bank statement. We aren’t driven by money or status.
For us, success lies in creating a place where people love coming to work every day. It’s about doing work we’re proud of with people we care about. It means we’re making a difference in the lives of our clients and the lives of the people who use what we create.
We believe that marketing should do things with and for people, not to them. We believe that a brand should only create things that it knows to be useful or believes to be beautiful. We believe in moving fast, thinking slow and having as much fun as possible along the way.
We believe in having at least one of our founding partners working directly on a client project at all times. We believe that good coffee and seemingly random conversations are often catalysts to great ideas. We know that our beliefs will continue evolving and growing over time.
In a constantly-connected world, the way we think about brand strategy and identity needs to change. This is why we architect brands to be dynamic and adaptive platforms, beginning with a strategic foundation that gives the brand purpose and depth to build out from — through all critical connection points.
As the internet of things comes to be, brands will be able to give people even more useful and engaging experiences with their products and services beyond websites, social media and simple apps. We help clients uncover and develop the best of these new opportunities, making their brands matter more.
The ways a brand can engage people in the digital realm are continually evolving and morphing. We approach digital strategy and design with this in mind, imagining and developing digital experiences on screens and in the physical world that inspire people to tell positive stories about a brand.
Today, no corner of the market is safe from re-invention. If you aren’t proactively looking for ways to break your own business model, you’re at risk of being broken. That’s why we developed Black Ops – a small, collaborative team operating off the corporate grid with few rules and a specific objective; usually, reinvent the business.
We’re working with Adobe to envision and design
new consumer products and experiences.
We’re helping WHCC redefine and evolve
their business and brand.
We’re collaborating with NorthGate to define
and launch their brewery one beer at a time.
If you would like to learn more about MakeMatter,
talk to us about a potential project or just say hello,
send us a note and we’ll be in touch promptly.